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Hi Reader,

Just like your skin needs protection from overexposure, so do you.

There’s the Instagram expectation that summer should look like vacations, BBQs, and perfectly polished toes peeking out from a hammock while you devour a swoony paperback.

But behind the scenes? Many people are quietly feeling stretched thin — so much so that “burnout” is one of the most searched topics on Google this month.

You’re not alone.

Are you:
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— Feeling resentful about fun plans because you’re just tired?
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— Comparing your summer to everyone else’s highlight reels?
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— Skipping rest because you feel like you “should” be making memories (or progress — more on that below!)?
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— Snapping at people because you’re stretched too thin?

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That’s burnout- the summer edition!

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🧴 Here’s your SPF for the soul:
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☀️ Really look at what you’ve got ahead this week — and unapologetically say no to at least one thing that feels more like a “should” than a “spark.”
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☀️ Start your day with 5–10 minutes of mindfulness. Need guidance? You can still grab last week’s recording here!​
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☀️ Remind yourself: rest is productive too.

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For my fellow small business owners... ​

You’re putting yourself out there, showing up, trying to keep the momentum — but maybe the results aren’t coming as fast (or as visible) as you hoped.

⛈️ That can feel like a sudden summer downpour on your carefully planned BBQ.

Here’s your reminder:​
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✨ The seeds you’re planting now are taking root — even if it feels quiet, with intentional action growth is happening beneath the surface.

✨ Pacing yourself isn’t falling behind — it’s how you protect your energy, creativity, and confidence to keep going.

✨ Pausing to reassess can spark fresh ideas and remind you what actually matters — not just what everyone else (including your inner voice) says you “should” be doing.

This week, give yourself permission to step back from the noise — and spend a little time getting clear on what you want:​
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🌱 in the short term: what would make this summer feel aligned & worthwhile?
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🌱 in the long term: what kind of business (and life) are you actually building toward?
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🌱 and… is your mindset one of success — supporting you toward those goals — or one that keeps you second-guessing and stuck?

If you don't know where you want to go- you'll never know when you get there!

Warmly,
Jenine